Conference will focus on measuring the impact of executive coaching.

Posted by Frank Marafiote

September 8, 2008

As reported in Alchemy Exchange, the Society for Industrial and Organizational Psychology (SIOP) is sponsoring a conference next month focusing on the psychology of coaching, the impact of coaching and best practices in coaching that maximise return on investment (ROI).

A study by The Human Capital Institute and DBM found that 60% of American companies use executive coaches and 78% consider coaching an effective way to develop leaders. But although most coachees and their managers agree that executive coaching is a valuable exercise, the managers need credible evidence to show top management that coaching is a worthwhile expenditure.

The SIOP conference will bring together leading-edge scientists and practitioners to explore meaningful ways to measure the value and return from investing in executive coaching. With executive coaching costing $20,000 to $40,000 for a six-month engagement, it is easy for decision makers to focus strictly the costs especially if they do not have a clear understanding or first-hand experience of the value that coaching. These decision makers need to be convinced that, if properly executed and deployed, an investment in executive coaching can add significantly to their business bottom line.

Click here to get more information about the conference,