Marketing news for the coaching industry.

Social workers competing with life coaches for clients, approve new training program.

Current life coaches can expect more competition for clients: social workers are starting to enter coaching as a way to supplement their income from other sources.

The National Association of Social Workers (NASW) has approved iPEC’s Life Potentials Training program for 27 continuing education contact hours (CECs). The Life Potentials Training program is the starting point for social workers considering jumping into professional coaching.

According to a news release about the program, “Many social workers view coaching as an additional skill set that can supplement their existing practices, and many other social workers see becoming a certified coach as an entirely additional income stream.”

The Life Potentials Training helps individuals to discover what’s keeping them from living their best life, engaging completely in their work, and enjoying every moment. Individuals want to put the best of who they are into all that they do. They want to feel invigorated with each day and each experience. And, they want to be themselves – sharing their gifts and voice effortlessly with those around them. 

iPEC offers personal development, leadership development, and coach certification training. Accredited by the International Coach Federation, iPEC Coaching primarily assists individuals in becoming part- or full-time professional life, small business, and executive coaches. iPEC Coaching operates training locations in California (San Jose and Los Angeles), Florida, Illinois, Indiana, Maine, Massachusetts, New Hampshire, New Jersey, New York, Rhode Island, Texas, and Washington DC. 866-72COACH.  

Read the complete story here.

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