Marketing news for the coaching industry.

Life coach helps clients develop retirement strategies.

Not too long ago we wrote about the marketing opportunities in coaching baby-boomers getting ready to retire. Life coach David B. Bohl is already working with that market and is advising clients that retirement can be the “the worst of times or the best of times.” It all depends on planning and a person’s attitudes.

As David puts it:

How you live out your retirement years is totally up to you. It can be the best years of your life or the worst. Of course, barring any serious illness, how you spend these years after leaving the work force can be filled with passion and promise. Your choice of attitude and actions can make the difference between boring or brilliant years.

In his blog article, “Is There Life After Retirement? 5 Secrets to Living Successfully Ever After,” he offers five steps that people can take to ensure a retirement is “the best of times.” Those steps include:

1. Set goals. Take this time to reassess your life. Maybe you’d like to revisit goals you previously set but didn’t accomplish. Goals give you something to look forward to and a reason to get up in the morning, now that you’re not punching a time clock.

2. Develop new interests. These can be activities you’ve never done and always wanted to attempt, or pursuing passions you already had but didn’t have enough time to pursue.

3. Give back. There are myriad opportunities to serve at a variety of different charities.

4. Start a business at home. You may still have a lot of physical and mental energy after you retire and have always wanted to run your own business.

5. Become a teacher, coach, or mentor. You were probably an expert at several things before you retired. There are plenty of opportunities through organizations like the Boys & Girls Clubs, the YMCA, Big brother or sister, as well as local public and private schools, adult school, or community colleges.

You can read David’s complete article here.

Social workers competing with life coaches for clients, approve new training program.

Current life coaches can expect more competition for clients: social workers are starting to enter coaching as a way to supplement their income from other sources.

The National Association of Social Workers (NASW) has approved iPEC’s Life Potentials Training program for 27 continuing education contact hours (CECs). The Life Potentials Training program is the starting point for social workers considering jumping into professional coaching.

According to a news release about the program, “Many social workers view coaching as an additional skill set that can supplement their existing practices, and many other social workers see becoming a certified coach as an entirely additional income stream.”

The Life Potentials Training helps individuals to discover what’s keeping them from living their best life, engaging completely in their work, and enjoying every moment. Individuals want to put the best of who they are into all that they do. They want to feel invigorated with each day and each experience. And, they want to be themselves – sharing their gifts and voice effortlessly with those around them. 

iPEC offers personal development, leadership development, and coach certification training. Accredited by the International Coach Federation, iPEC Coaching primarily assists individuals in becoming part- or full-time professional life, small business, and executive coaches. iPEC Coaching operates training locations in California (San Jose and Los Angeles), Florida, Illinois, Indiana, Maine, Massachusetts, New Hampshire, New Jersey, New York, Rhode Island, Texas, and Washington DC. 866-72COACH.  

Read the complete story here.

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