May

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Another “threefer” on how to grow a coaching business.

May 1, 2008 |

Basically I am in agreement with spiritsspring on growing a business. But here is another “list of three” that offers a little different angle.

1) Get more customers (ties nicely into the getting/converting leads objective).

2) Lose fewer customers. This is the hardest on a business, given the time and dollars we spend gaining a customer. Do some lifetime value analysis. Make sure that new clients are not just replacing those who are walking out the door. As a coach, think of cross-sell and other revenue generating ways of keeping current clients engaged.

3) Steal customers from your competitors. Everyone in coaching is nice, I am sure of it, but from time to time your competitors are ill-suited to coach certain clients. Maybe you are. There are several ways to find out. . .but that’s another post.

Thanks for getting me thinking about this one!

(Now it’s back to the yard work!)

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